In this engaging conversation, Raphael De Anda — co-owner of Cuatro Copas and fourth-generation agave grower — shares the rich history, heritage, and innovation behind one of the most meaningful tequila brands in the industry. We dive into the origins of Cuatro Copas, the brand’s mission to honor tradition, and why their commitment to transparency and organic certification has helped shape modern tequila culture. Raphael walks us through everything from his family’s agave-growing roots in Arandas, to the original founders of the brand, to how Cuatro Copas became the world’s first certified organic tequila. You’ll hear about their production evolution from NOM 1480 to NOM 1522 with master distiller Iliana Partida, how traditional techniques blend with modern innovation, and why aging in single-use bourbon barrels gives Cuatro Copas its signature profile. Raphael also opens up about collaboration in the tequila industry, the importance of consumer education, and his personal aspirations — including who he’d share a dream pour of tequila with. If you love organic tequila, authentic production methods, industry insight, and compelling stories behind iconic brands, this conversation is a must-watch. ⸻ ⭐ Key Takeaways • Cuatro Copas is rooted in a deep family legacy of agave farming. • Raphael De Anda is a fourth-generation grower from Arandas, Jalisco. • Founded in 1997, the brand has always focused on quality and tradition. • Cuatro Copas was the first tequila ever certified organic. • Production blends traditional methods and thoughtful innovation. • The label and logo reflect Charro culture and agave heritage. • Single-use bourbon barrels shape the reposado and añejo flavor profiles. • Transparency and quality remain at the heart of the brand. • Raphael values collaboration over competition in the tequila industry. • The future includes new special editions and continued innovation at NOM 1522. ⸻ Sound Bites From the Conversation “We are not the original creators — but we honor the legacy.” “The consumer always wins.” “I would love to learn from him.” ⸻ Chapters 00:00 — Introduction to Cuatro Copas Tequila 01:46 — Raphael De Anda’s Journey in Tequila 06:50 — The Legacy of Cuatro Copas 11:10 — Production Methods and Innovations 15:54 — The Meaning Behind the Logo and Label 20:13 — Aging and Flavor Profiles 24:00 — The Future of Cuatro Copas 29:57 — The Importance of Organic Certification 34:01 — Industry Insights and Transparency 39:12 — Personal Reflections and Aspirations ⸻ Follow Cuatro Copas & Raphael Instagram: @4copastequila Raphael: @raphaelagave Subscribe for more tequila deep dives, interviews, reviews, and behind-the-scenes stories.  @Tastingtequilawithbrad  © Tasting Tequila with Brad